15+ of the Most Instagrammable Places in Tulum

Two women riding a bike in front of the Follow That Dream sign, Tulum, Mexico

Fresh off my birthday trip to Tulum and I’m already getting so many questions about the best Tulum Instagram spots. I’m finally revealing all my favorite places as well as the most Instagrammable places in Tulum. (Recently updated February 2021).

Tulum is one of my favorite places to visit, and I fall in love with it more each time. I’ve visited twice and Tulum continues to host the chicest hotels, restaurants, and bars. It’s pretty much made for Instagram, and I just love the bohemian and eco-friendly vibes.

Here’s a breakdown of the most Instagrammable places to visit in Tulum including the best hotels, the best places to eat, and the best things to do.

Three women having drinks at a beach bar in Tulum Mexico
NEST Tulum

Map of the Best Tulum Instagram Spots

Most of the Instagram spots in Tulum are located very close to each other, making it easy to hit all of them in a quick trip. However, a couple of them, Chichen Itza and Cenote Suytun, are located a little further away.

This map includes three layers, one for hotels, one for restaurants, and one for things to do in Tulum. You can view it by each layer to find all the best Instagram photo spots in Tulum.

Where to Stay in Tulum

Tulum is known for having some of the most Instagrammable hotels in the world. It’s like each hotel has to outdo the others to become the next Instagram hot spot. Thankfully, there are plenty to choose from for your Tulum trip.

NEST Tulum

We checked into the Nest Villa for only one night and immediately regretted the fact that we couldn’t stay for longer! This place was Pinterest heaven!

Imagine, woven hammocks hung throughout the villa, natural simplistic decor completed with locally sourced fixtures and furniture made by local craftsmen. Is anyone else asking themselves when they can move in? They also have great vegan and non-vegan breakfast options!

Check out the current rates and availability for NEST Tulum here.

Woman in a hammock on the beach at Nest in Tulum, Mexico
Woman using outdoor shower at NEST Tulum
The interior of a room at Nest Tulum, one of the most Instagrammable places in Tulum
photo cred: Melanie Vandersluis


If you search Tulum on Pinterest, this hotel is likely one of the first ones you’ll see! I haven’t stayed here, but I went by to take photos last year.

Since Azulik Beach is a nude beach, they are pretty strict on letting people just go to shoot on the property. I think you can still go for dinner or a drink on the sunset rooftop which is a beautiful spot for photos.

Check out the current rates and availability for AZULIK Tulum here.

Woman lying in the hammocks of Azulik Tulum
Woman walking down the stairs at Azulik in Tulum Mexico

Nomade Tulum

I’ve never stayed here but the beach is beautiful for photos, think Morocco meets Mexico! Terracotta ceramic lanterns, little white lights strung through palm trees, teepees and even a beach bonfire! Nomade is not to miss!

Check out current rates and availability for Nomade Tulum here.

Woman at Nomade Tulum on the beach
Photo by @leoniehanne
Nomade Tulum beach area
Photo by @elliebullen

Be Tulum

I haven’t yet stayed here but it’s definitely on my shortlist of must stays. Made with natural materials that blend into the environment, Be Tulum also features private pools, giving you the freedom and privacy you need.

Click here for current rates and availability at Be Tulum.

Woman on a beach bed in Tulum, Mexico, at Be Tulum hotel
Photo by @carajourdan
Woman walking through a beach path at Be Tulum hotel in Tulum, Mexico
Photo by @carajourdan

La Valise

Ever wanted to sleep in a treehouse? Again I’ve never stayed here, but I have wanted to! However, I did manage to drone one morning and got some beautiful footage from the exterior of the property.

Click here for current rates and availability at La Valise in Tulum.

La Valise hotel in Tulum, Mexico is one of the best places to stay in Tulum
The sunset view laying in bed at La Valise hotel in Tulum Mexico

Papaya Playa Project

Hands down the best hotel for drone footage! With the pools on the rooftop of the villas, it makes for some pretty unique shots. Papaya Playa Project has to be on the list for the top Tulum Instagram spots with pools like that!

Click here for current rates and availability at Papaya Playa Project.

An areal view of the private rooftop pool at Papaya Playa Project in Tulum Mexico
Photo by @saltyluxe

Coco Tulum

The best spot to sip on a mojito and watch the sun go down in Tulum by far. Coco is known for their white beach swings which are a popular Tulum Instagram photo spot.

Consider this your heads up that the swings get occupied quickly. If catching sunset is your goal, then get there early to snag a seat! If you are just going for the photos, sunrise is also stunning.

Click here for current rates and availability at Coco Tulum.

A woman on the white beach swings at Coco Tulum, a beach hotel in Tulum, Mexico
Swings at Coco Tulum

Casa Malca

Once owned by Pablo Escobar, this hotel is known for it’s an impressive entranceway. I still have yet to visit, but you can always go just to shoot.

Fair warning – I have heard mixed reviews on their photo policies. Some friends haven’t had any trouble using big cameras whereas others have said they only allowed iPhone photos to be taken. In any case, it seems like an impressive place to visit and grab a drink.

Click here for current rates and availability at Casa Malca.

A woman on the couch swing at Casa Malca in Tulum, Mexico
Photo by @tourdelust

Insta Worthy Tulum Restaurants

On top of all of the Instagrammable places to stay in Tulum, there are a ton of Instagrammable places to eat in Tulum. These Tulum restaurants and eateries serve up delicious food as well as amazing photo ops!

Raw Love Tulum

For all the acai bowl lovers out there, you need to eat at Raw Love in Tulum! One of my favorite vegan places on the strip.

Not only do they have delicious vegan eats, it’s one of the cutest photo locations with wooden tables and hammocks hung amongst lush greenery and sandy floors.

A woman eating at Raw Love Tulum
Raw Love Tulum

Matcha Mama

I love you so matcha! This has to be one of the most photographed restaurants in Tulum. It has the cutest storefront with swings and known for their matcha drinks, bowls and ice cream.

Food wise, I personally like Raw Love better, but I still think Matcha Mama is a place to hit while in Tulum. If not for the food, definitely for the infamous swing shot! There are two locations, so make sure to go to the location on Tulum Beach.

Two women sitting outside of Matcha Mama in Tulum, Mexico, one of the most Instagrammable places in Tulum.
Matcha Mama
A woman on the swings at Matcha Mama, one of the famous Tulum Instagram pictures.
Matcha Mama

I Scream Bar

This little bar with the turquoise tuk-tuk parked outside serves up the best coconut ice cream. I’m serious! Don’t go to the bar for a drink – it’s all about their ice cream.

The first time I visited Tulum and discovered their ice cream was vegan, I think I went a little overboard eating it as much as I could! Stop by for a cool treat on a hot day and get some epic Instagram photos too.

A woman eating ice cream next to a tuk tuk in Tulum Mexico at I Scream Bar
I Scream Bar

Macondo at Nomade

Think Morocco meets Mexico! Macondo offers a variety of vegan, gluten-free and vegetarian selections. Be forewarned though, they are pretty strict when it comes to photos.

We went for lunch and ordered appetizers and mains, but even still we weren’t allowed to take photos with a camera. We did manage to sneak a few iPhone photos though!

In talking with other creators, this seems to be the only option. Personally, I always hate when someone forces me to use my iPhone because I love my camera gear. However, the iPhone is so convenient, and the quality always surprises me. Snag my Free mobile preset for Lightroom mobile here!

Photo by @macondotulum
A flatlay of the food options at Macondo restaurant at Nomade Tulum
Photo by @meg_legs

The Best Things to Do in Tulum

Now that you have your perfect hotel and your food plans laid out, its time to find some fun things to do in Tulum. Not only are these some of the best things to do in Tulum, they all provide plenty of photo ops to get that perfect Instagram shot!

The Grand Cenote

Hours: 8:00 a.m. to 4:45 p.m. daily
Cost: $300 pesos (about $15 USD)

One of my favorite cenotes I’ve ever visited is Grand Cenote in Tulum! The true beauty of this cenote is actually on the opposite side of the main area. We knew this side was less visited so we went straight there to shoot when it opened.

There is an entrance fee of about $15 USD to enter the cenote, and all visitors must take a cold shower before entering. (I was so happy I didn’t bother to do my hair!)

A woman in a white bikini at Grande Cenote in Tulum Mexico
Grand Cenote

Follow That Dream Sign Tulum

Hours: 24 hours
Cost: FREE

The Follow That Dream Sign in Tulum is located just outside the Lolita & Lolita Shop and across the street from Suenos Tulum. It stays busy throughout the day, but people typically move on pretty quickly.

This sign is probably one of the most photographed locations in Tulum. If you haven’t taken a picture in front of the sign, have you really even been to Tulum? Day in and day out you’ll see visitors pull over on their bicycles to get the classic shot for the gram.

Two women on a bike in front of the Follow That Dream sign in Tulum, one of the best Tulum Instagram spots
My bestie Mel and I following our dreams, February 2019
Follow That Dream sign – Tulum, Mexico, December 2020

Cenote Calavera

Hours: 9 a.m. to 4 p.m. (3 p.m. on Sundays)
Cost: 350 pesos for swimmers (less than $17 USD)

Unfortunately I still haven’t gotten around to visiting this cenote when in Tulum. It’s one of the closest cenotes for Tulum town so if you have time definitely check it out!

This cenote is definitely not like the others, it’s unique in the fact that it does not have a roof. It’s basically a sinkhole with a swing and ladder.

A woman climbing the ladder down into Cenote Calavera in Tulum Mexico
Photo from @nicoleisaacs and @moretti

Chichén Itzá

Hours: 8 a.m. to 5 p.m. daily
Cost: 500 pesos (about $25 USD)

It’s no surprise the Chichén Itzá ruins are one of Mexico’s top attractions. In 2007, the ruins were given the title as one of the new seven wonders of the world.

Located n Valladolid, just 2 hours outside Tulum, visiting Chichén Itzá has always been on my bucket list. From what I’ve read, the best time to go is first thing in the morning when the gates open, or around 3 p.m. when sunlight hits the pyramid’s main staircase and the crowds usually start to clear out (see images below).

To avoid crowds, plan to visit during the week as weekends are free for locals and naturally busier. Lastly, don’t forget to pack pesos for the entrance fee!

A woman smiling as she walks towards Chichen Itza in Mexico
Photo by @gypsea_lust
A woman looking towards the ruins at Chichen Itza in Mexico
Photo by @elliebullen

Cenote Suytan

Hours: 8 a.m. to 6 p.m.
Cost: 100 pesos (about $5.50 USD)

This cenote looks pretty epic! It’s a drive from Tulum, but if you have the time I think it’s worth a visit. It’s massive and completely underground with a small hole in the ceiling where the light comes in casting a spotlight into the gave.

Heads up for photos: I’ve heard you can swim in the water but its mandatory to wear a life jacket. Some people say it is more of a suggestion than a requirement though.

A couple on the platform at Cenote Suytan
Photo by @explorerssaurus_

Cenote Kape Ha

Online reports say this cenote is now closed. It may be worth it to ask around once you arrive in Tulum though

Right off the main road in Tulum, Cenote Kape Ha isn’t really what you envision a true cenote to look like but beautiful nonetheless. We had the best afternoon relaxing here.

A woman sitting on the edge of a cenote in Tulum Mexico at Cenote Kape Ha
A woman floating in Cenote Kape Ha in Tulum, Mexico

Photo Ready at Prep Tulum

If content is your goal and you want to look your best as you make your way through these shoot locations, I’d highly recommend pampering yourse at Prep Tulum. The team at Prep treated me so a full hair makeover, making sure I was photo ready for an epic sunset shoot!

The Ideal Tulum Itinerary

When planning a trip to Tulum, make sure to give yourself enough time to explore the main area near the beach as well as some of the sites further out. In addition to time to explore and shoot, make sure to take time to just relax on the beach.

Let me know if this post was helpful to you in planning your next trip! Leave any questions in the comments!

xx Lisa

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Click here for a guide to the most Instagrammable places in Tulum, Mexico. #tulum #mexico #visitmexico #tulummexico #rivieramaya Tulum Mexico | Things to do in Tulum | Tulum Mexico outfits | Tulum photo spots | best Tulum resorts | best Tulum Instagram photo spots | Tulum Mexico photography | Tulum Mexico travel guide | Tulum Mexico Ruins | Tulum travel guide | Mexico vacation | Tulum Tnstagram hotspots | Tulum summer travel | where to stay in Tulum | what to do in Tulum | Tulum things to do

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  1. Ashfina
    June 11, 2019 / 3:28 AM

    Lovely pictures Lisa! such a great list to get those perfect Instagram worthy shots 🙂 thanks for sharing :*

    • lisahomsy
      November 21, 2019 / 12:30 AM

      Thank you!

    • lisahomsy
      January 3, 2020 / 10:05 PM

      Of course! If you go tag me, I can’t wait to see your adventure in Tulum

  2. January 3, 2020 / 3:42 PM

    Hey Lisa, I am planning a trip here in April and I see that you brought your drone, whats the policy on drones in Tulum?

    • lisahomsy
      January 3, 2020 / 9:45 PM

      Yes there were no issues bringing my drone into Mexico

  3. Julianne
    February 4, 2020 / 8:10 PM

    I love the preset or filter you used! Do you mind sharing which one it is?

    • lisahomsy
      February 9, 2020 / 4:16 PM

      I’ll be re releasing them soon!!! For now just the free one is available

    • lisahomsy
      February 11, 2020 / 10:47 AM

      That you!!! I’m going to be including it in a new preset packing launching soon!

  4. Paola
    February 15, 2020 / 7:42 PM

    I’m so glad I found someone suggesting all the good vegan spots 🌱
    Thank you!

    • lisahomsy
      February 21, 2020 / 5:44 PM

      Aww yay I’m so happy!!! Glad it helped. The food is so yummy

  5. Addison
    August 19, 2020 / 7:43 PM

    Hey there! I found this article of yours from Pinterest. I’m headed to Tulum in about a month and am so curious how the private beaches work. Even if we don’t stay at one of the nice hotels on the beach, can you still use their chairs and loungers on the beach? Do you have to pay?! Thanks in advance 🙂

  6. KarmenGray
    May 2, 2021 / 12:36 PM

    YAY Lisa! Thank you for making these blog posts! Im planning a trip soon and your help is much appreciated!

    • lisahomsy
      September 24, 2021 / 4:50 PM

      I’m so glad to hear that my posts have been helpful!! You’ll have the best time ever

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