15+ of the Most Instagrammable Places in Tulum

Fresh off my birthday trip to Tulum and I’m already getting so many questions about the best Tulum Instagram spots. I’m finally revealing all my favorite places as well as the most Instagrammable places in Tulum. (Recently updated February 2021).

Tulum is one of my favorite places to visit, and I fall in love with it more each time. I’ve visited twice and Tulum continues to host the chicest hotels, restaurants, and bars. It’s pretty much made for Instagram, and I just love the bohemian and eco-friendly vibes.

Here’s a breakdown of the most Instagrammable places to visit in Tulum including the best hotels, the best places to eat, and the best things to do.

Map of the Best Tulum Instagram Spots

Most of the Instagram spots in Tulum are located very close to each other, making it easy to hit all of them in a quick trip. However, a couple of them, Chichen Itza and Cenote Suytun, are located a little further away.

This map includes three layers, one for hotels, one for restaurants, and one for things to do in Tulum. You can view it by each layer to find all the best Instagram photo spots in Tulum.

Where to Stay in Tulum

Tulum is known for having some of the most Instagrammable hotels in the world. It’s like each hotel has to outdo the others to become the next Instagram hot spot. Thankfully, there are plenty to choose from for your Tulum trip.

NEST Tulum

We checked into the Nest Villa for only one night and immediately regretted the fact that we couldn’t stay for longer! This place was Pinterest heaven!

Imagine, woven hammocks hung throughout the villa, natural simplistic decor completed with locally sourced fixtures and furniture made by local craftsmen. Is anyone else asking themselves when they can move in? They also have great vegan and non-vegan breakfast options!

Check out the current rates and availability for NEST Tulum here.

AZULIK

If you search Tulum on Pinterest, this hotel is likely one of the first ones you’ll see! I haven’t stayed here, but I went by to take photos last year.

Since Azulik Beach is a nude beach, they are pretty strict on letting people just go to shoot on the property. I think you can still go for dinner or a drink on the sunset rooftop which is a beautiful spot for photos.

Check out the current rates and availability for AZULIK Tulum here.

Nomade Tulum

I’ve never stayed here but the beach is beautiful for photos, think Morocco meets Mexico! Terracotta ceramic lanterns, little white lights strung through palm trees, teepees and even a beach bonfire! Nomade is not to miss!

Check out current rates and availability for Nomade Tulum here.

Be Tulum

I haven’t yet stayed here but it’s definitely on my shortlist of must stays. Made with natural materials that blend into the environment, Be Tulum also features private pools, giving you the freedom and privacy you need.

Click here for current rates and availability at Be Tulum.

La Valise

Ever wanted to sleep in a treehouse? Again I’ve never stayed here, but I have wanted to! However, I did manage to drone one morning and got some beautiful footage from the exterior of the property.

Click here for current rates and availability at La Valise in Tulum.

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Papaya Playa Project

Hands down the best hotel for drone footage! With the pools on the rooftop of the villas, it makes for some pretty unique shots. Papaya Playa Project has to be on the list for the top Tulum Instagram spots with pools like that!

Click here for current rates and availability at Papaya Playa Project.

Coco Tulum

The best spot to sip on a mojito and watch the sun go down in Tulum by far. Coco is known for their white beach swings which are a popular Tulum Instagram photo spot.

Consider this your heads up that the swings get occupied quickly. If catching sunset is your goal, then get there early to snag a seat! If you are just going for the photos, sunrise is also stunning.

Click here for current rates and availability at Coco Tulum.

Casa Malca

Once owned by Pablo Escobar, this hotel is known for it’s an impressive entranceway. I still have yet to visit, but you can always go just to shoot.

Fair warning – I have heard mixed reviews on their photo policies. Some friends haven’t had any trouble using big cameras whereas others have said they only allowed iPhone photos to be taken. In any case, it seems like an impressive place to visit and grab a drink.

Click here for current rates and availability at Casa Malca.

Insta Worthy Tulum Restaurants

On top of all of the Instagrammable places to stay in Tulum, there are a ton of Instagrammable places to eat in Tulum. These Tulum restaurants and eateries serve up delicious food as well as amazing photo ops!

Raw Love Tulum

For all the acai bowl lovers out there, you need to eat at Raw Love in Tulum! One of my favorite vegan places on the strip.

Not only do they have delicious vegan eats, it’s one of the cutest photo locations with wooden tables and hammocks hung amongst lush greenery and sandy floors.

Matcha Mama

I love you so matcha! This has to be one of the most photographed restaurants in Tulum. It has the cutest storefront with swings and known for their matcha drinks, bowls and ice cream.

Food wise, I personally like Raw Love better, but I still think Matcha Mama is a place to hit while in Tulum. If not for the food, definitely for the infamous swing shot! There are two locations, so make sure to go to the location on Tulum Beach.

I Scream Bar

This little bar with the turquoise tuk-tuk parked outside serves up the best coconut ice cream. I’m serious! Don’t go to the bar for a drink – it’s all about their ice cream.

The first time I visited Tulum and discovered their ice cream was vegan, I think I went a little overboard eating it as much as I could! Stop by for a cool treat on a hot day and get some epic Instagram photos too.

Macondo at Nomade

Think Morocco meets Mexico! Macondo offers a variety of vegan, gluten-free and vegetarian selections. Be forewarned though, they are pretty strict when it comes to photos.

We went for lunch and ordered appetizers and mains, but even still we weren’t allowed to take photos with a camera. We did manage to sneak a few iPhone photos though!

In talking with other creators, this seems to be the only option. Personally, I always hate when someone forces me to use my iPhone because I love my camera gear. However, the iPhone is so convenient, and the quality always surprises me. Snag my Free mobile preset for Lightroom mobile here!

The Best Things to Do in Tulum

Now that you have your perfect hotel and your food plans laid out, its time to find some fun things to do in Tulum. Not only are these some of the best things to do in Tulum, they all provide plenty of photo ops to get that perfect Instagram shot!

The Grand Cenote

Hours: 8:00 a.m. to 4:45 p.m. daily
Cost: $300 pesos (about $15 USD)

One of my favorite cenotes I’ve ever visited is Grand Cenote in Tulum! The true beauty of this cenote is actually on the opposite side of the main area. We knew this side was less visited so we went straight there to shoot when it opened.

There is an entrance fee of about $15 USD to enter the cenote, and all visitors must take a cold shower before entering. (I was so happy I didn’t bother to do my hair!)

Follow That Dream Sign Tulum

Hours: 24 hours
Cost: FREE

The Follow That Dream Sign in Tulum is located just outside the Lolita & Lolita Shop and across the street from Suenos Tulum. It stays busy throughout the day, but people typically move on pretty quickly.

This sign is probably one of the most photographed locations in Tulum. If you haven’t taken a picture in front of the sign, have you really even been to Tulum? Day in and day out you’ll see visitors pull over on their bicycles to get the classic shot for the gram.

Cenote Calavera

Hours: 9 a.m. to 4 p.m. (3 p.m. on Sundays)
Cost: 350 pesos for swimmers (less than $17 USD)

Unfortunately I still haven’t gotten around to visiting this cenote when in Tulum. It’s one of the closest cenotes for Tulum town so if you have time definitely check it out!

This cenote is definitely not like the others, it’s unique in the fact that it does not have a roof. It’s basically a sinkhole with a swing and ladder.

Chichén Itzá

Hours: 8 a.m. to 5 p.m. daily
Cost: 500 pesos (about $25 USD)

It’s no surprise the Chichén Itzá ruins are one of Mexico’s top attractions. In 2007, the ruins were given the title as one of the new seven wonders of the world.

Located n Valladolid, just 2 hours outside Tulum, visiting Chichén Itzá has always been on my bucket list. From what I’ve read, the best time to go is first thing in the morning when the gates open, or around 3 p.m. when sunlight hits the pyramid’s main staircase and the crowds usually start to clear out (see images below).

To avoid crowds, plan to visit during the week as weekends are free for locals and naturally busier. Lastly, don’t forget to pack pesos for the entrance fee!

Cenote Suytan

Hours: 8 a.m. to 6 p.m.
Cost: 100 pesos (about $5.50 USD)

This cenote looks pretty epic! It’s a drive from Tulum, but if you have the time I think it’s worth a visit. It’s massive and completely underground with a small hole in the ceiling where the light comes in casting a spotlight into the gave.

Heads up for photos: I’ve heard you can swim in the water but its mandatory to wear a life jacket. Some people say it is more of a suggestion than a requirement though.

Cenote Kape Ha

Online reports say this cenote is now closed. It may be worth it to ask around once you arrive in Tulum though

Right off the main road in Tulum, Cenote Kape Ha isn’t really what you envision a true cenote to look like but beautiful nonetheless. We had the best afternoon relaxing here.

Photo Ready at Prep Tulum

If content is your goal and you want to look your best as you make your way through these shoot locations, I’d highly recommend pampering yourse at Prep Tulum. The team at Prep treated me so a full hair makeover, making sure I was photo ready for an epic sunset shoot!

The Ideal Tulum Itinerary

When planning a trip to Tulum, make sure to give yourself enough time to explore the main area near the beach as well as some of the sites further out. In addition to time to explore and shoot, make sure to take time to just relax on the beach.

Let me know if this post was helpful to you in planning your next trip! Leave any questions in the comments!

xx Lisa

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