Most Instagrammable places in Tulum

Most Instagrammable places in Tulum

Fresh off my birthday trip to Tulum and I’m already getting so many questions about the best places in Tulum for photos. So I’m buckling down and revealing all my favorite and most Instagram worthy places in Tulum.

Tulum is one of my favorite places to visit and I fall in love with it more each time. I’ve visited twice and Tulum continues to host the chicest hotels, restaurants, and bars. It’s pretty much made for Instagram and I just love the bohemian and eco-friendly vibes.

Here’s a breakdown of the Most Instagrammable places to visit in Tulum!

Insta Worthy Hotels

Nest – We checked into the Nest Villa for only 1 night and immediately regretted the fact that we couldn’t stay for longer!! This place was Pinterest heaven! Imagine, woven hammocks hung throughout the villa, the natural simplistic decor is completed with locally sourced fixtures and furniture made by local craftsmen. Is anyone else asking themselves when they can move in? They also have great vegan and non-vegan breakfast options!

photo cred: Melanie Vandersluis

Azulik If you search Tulum on Pinterest, this hotel is likely one of the first ones you’ll see! I haven’t stayed here I just went by to take photos last year. Since Azulik Beach is a nude beach they are pretty strict on letting people just go to shoot on the property. But I think you can still go for dinner or a drink on the sunset rooftop which is a beautiful spot for photos.

Nomade I’ve never stayed here but the beach is beautiful for photos, think Morocco meets Mexico! Terracotta ceramic lanterns, little white lights strung through palm trees, teepees and even a beach bonfire! Nomade is not to miss!


Be Tulum – I haven’t yet stayed here but it’s definitely on my shortlist of must stays. Made with natural materials that blend into the environment and private pools giving you the freedom and privacy you need.

La Valise – Ever wanted to sleep in a treehouse? Again I’ve never stayed here but I have wanted to! But I did manage to drone one morning and got some beautiful footage from the exterior of the property.

Papaya Playa Project – Hands down the best hotel for drone footage! With the pools on the rooftop of the villas it makes for some pretty unique shots!

Coco TulumThe best spot to sip on a mojito and watch the sun go down. Coco is known for their white beach swings, heads up the swings get occupied quickly so if catching sunset is your goal then get there early to snag a seat! If you are just going for the photos, sunrise is also stunning!

Casa Malca Once owned by Pablo Escobar, this hotel is known for it’s an impressive entranceway. I still have yet to visit but you can always go just to shoot. However I’ve heard mixed reviews on their photo policies, some friends haven’t had any trouble using big cameras whereas others have said they only allowed iPhone photos to be taken. In any case, it seems like an impressive place to visit and grab a drink.

Insta Worthy Restaurants

Raw Love – For all the acai bowl lovers out there, you need to eat here! One of my favorite vegan places on the strip. Plus it’s one of the cutest photo locations, wooden tables and hammocks hung amongst lush greenery and sandy floors.

Matcha Mama – I love you so matcha! This has to be one of the most photographed restaurants in Tulum. It has the cutest storefront with swings and known for their matcha drinks, bowls and ice cream. Food wise, I personally like Raw Love better, but I still think Matcha Mama is a place to hit while in Tulum. If not only for the infamous swing shot! haha. There are two locations so make sure to go to the location on Tulum Beach.

I Scream Bar – This little bar with the turquoise tuk-tuk parked outside serves up the best coconut ice cream! I’m serious, don’t go to the bar for a drink, it’s all about their ice cream! The first time I visited Tulum and discovered their ice cream was vegan I think I went a little overboard eating it as much as I could!

Macondo at Nomade – Think Morocco meets Mexico! Macondo offers a variety of vegan, gluten-free and vegetarian selections. Be forewarned though, they are pretty strict when it comes to photos. We went for lunch and ordered appetizers and mains but even still we weren’t allowed to take photos with a camera. We did manage to sneak a few iPhone photos though!

In talking with other creators this seems to be the only option. Personally, I always hate when someone forces me to use my iPhone because I love my camera gear but the iPhone is so convenient, the quality always surprises me. Snag my Free mobile preset for Lightroom mobile here!

What to do

The Grand Cenote – One of my favorite cenotes I’ve ever visited! The true beauty of this cenote is actually on the opposite side of the main area. We knew this side was less visited so we went straight there to shoot at 9 am. There is an entrance fee of $10 USD to enter the cenote and all visitors must take a cold shower before entering. (I was so happy I didn’t bother to do my hair!)

Follow that Dream sign – Located right outside the Lolita Shop on the main strip. This sign is probably one of the most photographed locations. If you haven’t taken a picture in front of the sign, have you really even been to Tulum? haha. Day in and day out you’ll see visitors pull over on their bicycles to get the classic shot for the gram.

Cenote Calavera – Unfortunately I still haven’t gotten around to visiting this cenote when in Tulum. It’s one of the closest cenotes for Tulum town so if you have time definitely check it out! This cenote is definitely not like the others, it’s unique in the fact that it does not have a roof. It’s basically a sinkhole with a swing and ladder.

Chichén Itzá – It’s no surprise the Chichén Itzá ruins are one of Mexico’s top attractions. In 2007, the ruins were given the title as one of the new seven wonders of the world. Located 2 hours outside Tulum, visiting Chichén Itzá has always been on my bucket list. From what I’ve read, the best time to go is first thing in the morning when the gates open, or around 3 p.m. when sunlight hits the pyramid’s main staircase and the crowds usually start to clear out (see images below). To avoid crowds plan to visit during the week as weekends are free for locals and naturally busier. Lastly, don’t forget to pack pesos. Entrance fee is 232 pesos for adults (about $13 USD)

Cenote Suytan – This cenote looks pretty epic! It’s a drive from Tulum but if you have the time I think it’s worth a visit. It’s massive and completely underground with a small hole in the ceiling where the light comes in casting a spotlight into the gave. Heads up for photos: I’ve heard you can swim in the water but its mandatory to wear a life jacket.

Cenote Cape Ha – Right off the main road in Tulum. This isn’t really what you envision a true cenote to look like but beautiful nonetheless. We had the best afternoon relaxing here.

Photo ready at Prep Tulum – If content is your goal and you want to look your best as you make your way through these shoot locations, I’d highly recommend pampering yourself at Prep Tulum. The team at Prep treated me so a full makeover making sure I was photo ready on our biggest shoot day!

Let me know if this post was helpful to you in planning your next trip!

xx Lisa

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